

One mom hack Doherty shared on TikTok was “ Random things in our laundry room that just make sense.” Those items included a purse for loose change, a sign that can be flipped to say “clean or dirty,” a small Keurig coffee maker, and a lonely sock bin. The video has now gained more than 400,000 likes.

Earlier this month, one of Doherty’s mom hacks, a healthy sanitation station, was featured on “ Good Morning America.” Doherty said she was approached by the show’s editor after she saw Doherty’s TikTok. Since joining in March, Doherty now has 160,000 followers, 6 million likes, and an estimated 40 million views. “I thought it was just something that kids used to share videos of them dancing,” she said. “To be honest, I wasn’t sure what it was at first,” said Doherty, who owns Darien’s Coco+Lala clothing store.
